Production giants drop a bombshell on the future of Bigg Boss OTT (Latest Update)

The Bigg Boss OTT era ends forever as makers pull the plug

You won't believe what this reality titan is up to after years of dominating the digital space.

The drama is breaking boundaries in this serial and the latest updates are nothing short of a massive shock to the system.

The gossip columns are buzzing with a development that nobody saw coming. It looks like the digital version of the most famous reality show in the country has been scrapped entirely for the foreseeable future.

While fans were eagerly waiting for the next batch of contestants to enter the house the makers have decided to hit the pause button permanently.

This news is quite a blow for those who enjoyed the raw and unfiltered format of the digital seasons but the reasons behind it are quite logical from a business perspective.

Is the constant stream of drama causing the audience to feel burnt out? Is the brand losing its unique identity by being available all year round? These are the questions everyone is asking.

The production giant Banijay Asia is currently occupied with a variety of other high profile projects. They are putting a lot of resources into a new show called The 50 and are also preparing for the next season of the famous stunt based reality show.

Managing multiple massive shows at once is a huge task and they have decided that focusing on one main version of the house based drama is the way forward.

Strategic Brand Protection

Another major factor is the way we consume content now. The main show already premieres on digital platforms like Jio Cinema at nine in the evening which is much earlier than the television broadcast on Colors. This makes a separate digital season feel a bit redundant.

The makers feel that when something is available in limited doses its value remains high.

By giving the audience a break they hope to build up a massive amount of hype for the televised season that arrives later in the year.

A massive turn of events is on the horizon because even though the ratings for the last season were technically high many viewers found the content a bit repetitive and lacking in the usual high stakes tasks.

The decision to scrap the digital version is a way to ensure the main brand does not get diluted. This move might actually save the show from becoming another boring routine for the viewers.

Will the fans stay loyal or will they move on to other shows during this long gap?

This is a gamble that the production house is willing to take. Keep reading Serial Gossip.

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